wowojeh111
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Business Case Fundamentals: For Product & Project Managers
Published 6/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 5m | Size: 552 MB
Learn how real business cases work in large companies: 65 minutes of hands-on experience vs 10+ hours of theory
What you'll learn
How Finance, Sales, and Tech teams see business cases differently
How to read Excel summary tabs with revenue, cost, and financials
What CAPEX, EBITDA, NPV, IRR, and payback period actually mean
The difference between product and project business cases
How governance gates shape decisions (e.g. NPD Gate 2)
A real case study where a failing business case was restructured
Requirements
This course is designed for professionals working in, or aiming to move into, product, project, commercial, or delivery roles.
You won't need to build financial models from scratch - you'll learn how to navigate and interpret real Excel-based business case templates used in large companies.
A working familiarity with Excel is helpful - enough to follow formulas, switch between tabs, and understand financial summaries.
Description
Tired of business cases getting torn apart by Finance? Or sitting through hours of theory no one actually uses?Most business case courses teach you theory.This course shows you what actually works inside big companies, without the fluff.In just over an hour, you'll gain practical insights shaped by two decades of hands-on experience creating and presenting high-stakes business cases at global technology and telecom companies including Vodafone, Deutsche Telekom, O2 Telefónica, and Ericsson.This isn't 10+ hours of theoretical content you might never apply.It's 65 minutes of distilled, practical knowledge you can use immediately.This course is designed for product and project management professionals who want a clear, structured understanding of how business cases are created, presented, and used in real-world settings.WHAT MAKES THIS DIFFERENTReal Excel models: See actual business case spreadsheets, not empty templatesDual perspective: Learn from someone who has both built and evaluated business cases in governance meetingsHigh-stakes investment decisions: Understand how cases for major technology initiatives are structuredPractical focus: No academic theory, just what actually works in large organisationsWHAT YOU'LL LEARNHow different teams (Finance, Sales, Technology) view business cases differentlyReading and interpreting Excel summary tabs with revenue, costs, and key financialsWhen CAPEX, EBITDA, NPV, IRR, and payback period actually matter in decisionsThe structure of product governance processes and approval gatesDirect vs indirect revenue modeling and stakeholder negotiationHow to present cases that build credibility with Finance teamsREAL EXAMPLES INCLUDEDComplete walk-through of Excel-based business case for a telecom solutionWord document business case structure for product managersCase study showing how a failing business case was restructured for approvalGovernance presentation slides and financial modelsVisual examples of NPD (New Product Development) alignmentWHAT'S INCLUDED65 minutes of structured video training with voiceover and slidesWalk-throughs of real Excel and Word business casesVisual examples of governance materials and financial modelsDownloadable summary guideThis course is grounded in real business scenarios and built for professionals who need to understand how business cases work - not just in theory, but in practical, cross-functional environments where decisions need to be justified, approved, and acted on.LEARNING OBJECTIVESBy the end of this course, you'll be able to:Build business cases that survive Finance team scrutinyRead and interpret complex Excel financial modelsPresent your case in governance meetings with confidenceDistinguish between product and project business case approachesNavigate stakeholder dynamics that affect business case approvalApply lessons from real high-stakes decision processesAvoid the common mistakes that kill business cases in large organisationsWHO THIS IS FORPerfect for
roduct Managers working in large corporationsProject Managers needing to justify investmentsBusiness Analysts building financial casesConsultants advising on business case developmentAnyone who needs to present to Finance teams or governance boardsNot for:Complete beginners to business or financeThose looking for basic Excel trainingAcademic study of business case theoryThis course condenses 20 years of hands-on experience into 65 minutes of actionable insights. You'll see exactly how business cases work when millions are at stake and multiple stakeholders need to align.Ready to build business cases that actually get approved?Who this course is for
Product managers, project managers, business owners, business analysts, or anyone involved in justifying product or project investments - especially in telecom, ICT or high-tech environments.
This course is ideal for professionals looking to build, interpret, or present business cases using real Excel templates and stakeholder-focused slides.
