Created by Scott Lancaster | Last updated 9/2021
Duration: 2h*7m | 6 sections | 22 lectures | Video: 1280x720, 44 KHz | 2.5 GB
Genre: eLearning | Language: English + Sub
Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.
What you'll learn
How to build a brand which stands out in your market and connects with your target audiences emotions
How to develop simple and effective communication strategies to maximise your brand's advertising
Why certain brands succeed and others fail, allowing you to use your knowledge to ensure your brand is a success
What it takes to develop a beautifully designed brand identity, ensuring you are consistant across all relevant touchpoint
How to build a professional and trustworthy website for your brand, to inspire trust and credibility
How to market your brand using traditional and modern marketing methods, including how best to use social media
Requirements
A desire to learn and implement leading strategic brand-building techniques, methods and practicesThe ability to follow simple steps to build your brand as you progress through the modulesA hunger to ask as many questions as possible
Description
So you want to learn how to build a strategic brand which stands out in the market place?
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A brand that captures attention, connects with customers emotionally and encourages brand loyalty.
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Whether you're an entrepreneur building a start up,
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a business owner who wanting to take their brand to the next level,
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or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,
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this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.
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Follow the exact same strategic framework top agencies use across the world to build brands people love.
Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.
Learn how to build incredibly accurate customer personas, and understand your customers to their very core.
Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.
How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term.;
Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.
