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Free Download Brand Director Brand Strategy and AI Tools like Claude [EN]
Last updated 7/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 28h 33m | Size: 15.74 GB
Branding from Scratch | Brand Strategy | Brand Positioning | Brand Identity | Brand Campaigns | Brand Book | AI Marketin
What you'll learn
Conduct a brand audit for your company using AI in just one day instead of three months-competitive analysis, AEO, and brand health metrics
Develop your brand positioning, mission, and messaging matrix in just one evening with Claude
Create a visual and verbal identity-including a logo, color scheme, and tone of voice-in a week instead of months and for $50,000
You'll create a comprehensive brand book for your company based on the proprietary 6-layer BRAND OS model
Launch a brand campaign in 7 days with just one person: Big Idea, creative assets, copywriting, media plan
Build a Brand Health Dashboard and set up AI agents to monitor your brand 24/7
Master a brand director's AI stack featuring over 30 tools: Claude, Midjourney, Ideogram, Runway, ElevenLabs, Brandwatch
Learn how to manage your brand's visibility on ChatGPT, Perplexity, and Gemini (AEO)
You'll be studying alongside 1.6 million Mike Pritula students from 185 countries
Hear from the course instructor: Preply, Wargaming, iDeals, Alfa-Bank
Requirements
No experience in branding or marketing is required-this course is suitable for beginners
A desire to work on an end-to-end project: your own company's brand, your employer's brand, or your personal brand
Access to Claude or ChatGPT (the paid version is recommended for full-scale practice)
Optional for lessons on brand identity and campaigns: Midjourney, Ideogram, Runway
Basic English for Working with AI Tool Interfaces
Description This course includes the use of Artificial Intelligence (AI).
A Brand Audit in 1 day instead of 3 months. A complete brand campaign in 7 days by a single person. This is not the future of branding-it is how Brand Directors work today.
While you are aligning positioning in your fifth consecutive meeting, competitors are generating 50 alternatives in Claude in a single evening and testing them in the market. Every month without a systematic approach to branding costs money in price wars: without a strong brand, the only argument left is a discount. And the first impression of your brand is increasingly formed by ChatGPT and Perplexity before a customer even visits your website.
After this course, you will manage your brand like an operating system. Brand audits, positioning, mission, identity, campaigns, and monitoring will no longer be quarter-long projects. Every task will have an AI workflow that reduces execution time by 10-50x. This is a capability redefining today's job market: a professional with Brand Director skills and an AI stack is often worth more than an entire branding department from 2015.
The course is led by Mike Pritula, the #1 HR instructor on Udemy, with more than 1.6 million course enrollments and 150,000+ trained professionals. He built the HR system of unicorn startup Preply, worked with Wargaming and iDeals, and serves as an HRCI representative across 10+ countries. The course methodology is based on the proprietary BRAND OS framework-a synthesis of Aaker, Kapferer, and Brand Key approaches adapted for the AI era.
The learning journey is structured as building a complete Brand Book layer by layer. First, you will understand the role of the Brand Director and set up an AI stack of 30+ tools. Next, you will conduct a full Brand Audit of your company in a single day and develop positioning, mission, and a messaging matrix. Then you will create visual and verbal identity elements: logo, colors, and Tone of Voice. After that, you will design a brand campaign complete with creative concepts and a media plan. Finally, you will put brand monitoring on autopilot with metrics, a Brand Health Dashboard, and AI agents working 24/7.
What's included in the course
- Lifetime access to all course materials
- Active instructor support in the Q&A section
- Udemy Certificate of Completion
- Practical assignments and real business cases
- 18 ready-to-use AI prompts and a map of 30+ AI tools
- Bonus section with additional courses, tools, and resources
- A program valued at $1,000, available at a significant discount through the platform
The market is not waiting. AI tools are becoming cheaper every month, while professionals who know how to build brands with them remain rare. The longer you wait, the more brands will occupy the positions your brand could have claimed. Enroll now and start your first lesson today.
Who this course is for
Marketers and brand managers who want to advance to the role of brand director
Brand directors and CMOs who need to integrate AI into their daily tasks and boost productivity by 10 to 50 times
Founders and small business owners building a brand without an agency budget
Communications and PR professionals responsible for brand reputation and recognition
Designers and copywriters expanding their expertise into brand management
HR and employer branding professionals who apply branding techniques to the employer brand
Anyone who is building a personal brand and wants a systematic approach instead of haphazard content
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