Bold Moves, Big Results: The Outrageous Marketing Playbook
Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English
| Size: 1.71 GB
| Duration: 1h 54m
Clever Tactics for Marketing Mavericks
What you'll learn
Break Through Communication Barriers
Create Memorable Messages
Challenge Marketing Norms and Conventions
Create Startling Promotions
Get Your Message Across
How to use Topical Mischief
Requirements
Basic Marketing or Communication Skills
Description
Ready to revolutionize your marketing strategy? This course is the ultimate guide for communication and marketing professionals seeking to break free from the ordinary and make a splash in the market. Dive into a treasure trove of clever, radical, and outlandish marketing examples that have defied convention and redefined success.Consumers today are overwhelmed with marketing messages from all directions. How can you break through the noise and get your message across to your prospective customers? When conventional approaches are not working then it is time to consider the controversial, the startling or the outrageous. This marketing master class shows you how to harness radical and outlandish methods to create remarkably memorable campaigns and messages.We review shining examples of success where companies, agencies and people delivered scandalous, risky and outrageous campaigns which changed perceptions and behaviours. You will see alarming adverts, brilliant billboards, preposterous pranks and marketing mischief. How and when should you be more outlandish? What are the risks and benefits? How can you manage the risks and deliver the benefits? What lessons can we learn from Lady Gaga, Richard Branson, Paddy Power, Burger King, Norwegian Air, Banksy and other creative innovators?In this dynamic online course, you'll discover proven tips, exercises, and methods to ignite your creativity and generate bold marketing ideas that captivate audiences and drive results. Whether you're a seasoned marketer or just starting out, this course will empower you to think outside the box, take risks, and achieve unparalleled success in today's competitive landscape. Don't settle for the status quo - enroll now and unleash your potential to make waves in the world of marketing!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Examples
Lecture 2 An Outrageous Actor and Writer
Lecture 3 Sacha Baron Cohen - Borat Outrageous Pranks
Lecture 4 A Novel Way to Complain
Lecture 5 United Breaks Guitars Video
Lecture 6 Dress to Shock
Lecture 7 Lady Gaga Interview
Lecture 8 The Master of Self-Publicity - Sir Richard Branson
Lecture 9 Richard Branson's Best Prank
Lecture 10 Brilliant Billboards
Section 3: Case Studies
Lecture 11 City of Los Angeles Advert
Lecture 12 When the Conventional No Longer Works, Try the Controversial
Lecture 13 The Little Finger Campaign
Lecture 14 Sydney Morning Herald Article
Lecture 15 Case Study - Paddy Power Blind Footballers
Lecture 16 Paddy Power - Blind Football Advert
Lecture 17 Blind Football Advert Controversy and Publicity
Lecture 18 BBC Article on Paddy Power Advert
Lecture 19 Case Study - A Campaign that Failed
Lecture 20 Sportka Advert
Section 4: Topical Mischief
Lecture 21 What is Topical Mischief?
Lecture 22 Example - Burger King
Lecture 23 Brad is Single - Introduction
Lecture 24 Norwegian Air Campaign - Brad is Single
Lecture 25 The Horse Meat Parody
Section 5: Arts and Entertainment
Lecture 26 Lessons from Punk Rock
Lecture 27 Outrageous Artists and Art
Lecture 28 Banksy's Outrageous Stunt
Section 6: Methods and Exercises
Lecture 29 When to be Outrageous and How to Generate Ideas
Lecture 30 Two Powerful Brainstorm Methods
Lecture 31 10 Outrageous Marketing Techniques
Section 7: Conclusion
Lecture 32 Bonus Lecture
Marketing Executives, Business Professionals, Communicators
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