Bet On The Jockey: A proven method to become a better entrepreneur and build more successful startups by Fernando Sepulveda
English | January 18, 2019 | ASIN: B07LB2CYRV | 115 pages | PDF | 35 MB
Professional investors have long known that is better to bet on the jockey -the entrepreneurial team- than the horse -the business idea. In the words of David Rose, a renowned Angel Investor, "a great entrepreneur-especially one backed by an outstanding team-can tweak, improve, and refocus a business idea as needed, while a mediocre entrepreneur is likely to ruin the promise of a brilliant business concept."
In the last 20 years, we have seen the emergence of great frameworks applied to entrepreneurship like Design Thinking, Business Model Canvas, and Lean Startup. The common thread that ties these methodologies is their focus on "the horse" -that is, the development of a business idea into a startup, yet there has been little progress in developing a similar framework in explaining "the jockey"-that is the entrepreneur and their team.
So what are the characteristics of successful entrepreneurs? Fernando Sepulveda answers that question and provides a practical framework to help entrepreneurs improve their capabilities and create strong teams.
Bet On The Jockey is the result of a two-year research project to understand the characteristics of successful, high-impact entrepreneurs and their teams. But it is more than just a theory. It is a proven method that has been tested and refined by thousands of entrepreneurs over many years.
The book will allow you to:
-Learn 7 skills and mindsets that drive entrepreneurial success.
- Understand your Entrepreneurial Profile.
- Strengthen your capabilities with actionable tools.
- Build strong teams that investors would want to back.
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