Before Putting AI Into It: Knowing when Generative AI solves a problem - and when it creates another one
English | October 9, 2026 | ASIN: B0HMJXT9PL | 70 pages | Epub | 134.98 KB
What if, in our rush to put AI into everything, we are using the most powerful tool of the decade to solve the wrong problems?Every day, competent companies make bad decisions with AI, not for lack of technology, but from an excess of enthusiasm. Driven by hype, sales targets, or sheer corporate theater, they apply sophisticated models to problems that a simpler solution would solve better and at lower cost.This book is, at once, a critique and a defense of Generative AI. It acknowledges the cases where the technology is irreplaceable and is just as rigorous in exposing those where it is the wrong choice. Along the way, it confronts head-on the costs that almost no one puts on the balance sheet.And more than pointing out problems, it delivers a practical method: a sequence of questions for deciding, when facing a real problem, whether Generative AI is truly the ideal solution.Written by someone who has followed this technology since it became accessible to the market, it is a book about judgment, not about code. For managers, product leaders, consultants, and anyone who has ever wondered whether all this enthusiasm around AI makes sense.Before putting AI into it, ask the question: do you really need it?
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