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Free Download Annual Sales Planning. Sales Strategy
Published 2/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 50m | Size: 544.67 MB
Annual Sales Planning - Sales Strategy. Market Analysis, Channel Strategy, Portfolio, Pricing, Promo Planning.
What you'll learn
Build a complete Annual Sales Plan Create an end-to-end Annual Sales Plan, from market analysis to execution, using a structured, repeatable framework
Set realistic targets and explain them with bridges. Define volume, revenue, and profit targets and explain how they are achieved using sales bridges
Design effective channel-specific strategies. Develop tailored strategies for NKAs, LKAs, Traditional Trade, e-commerce, and on-trade based on channel economics
Optimise portfolio, pricing, and packs for profit. Make decisions on brands, SKUs, pack sizes, and price ladders to drive profitable growth
Plan execution-ready RTM and trade marketing. Build practical route-to-market, promotion, and activation plans that translate strategy into real sales results
Manage performance through governance and KPIs. Track results, manage risks, and correct deviations using governance routines, dashboards, and accountability
Lead confident, data-driven discussions. Align Sales, Marketing, Finance, and Supply Chain while challenging targets and decisions with clear market logic
Requirements
No prior sales planning experience is obligatory . The course is structured step by step and starts with fundamentals before moving to advanced concepts.
Basic understanding of business or sales concepts is helpful but not mandatory (e.g. revenue, customers, channels)
Experience in sales, marketing, finance, supply chain, or general management is useful, but beginners and career switchers are welcome.
Willingness to think analytically and apply concepts to real business cases will help you get the most value from the course
Designed for both beginners and experienced professionals, with practical frameworks that scale from small businesses to large corporations
Description
This course contains the use of artificial intelligence. To improve visual elements and clarity and delivery of spoken explanations.
This course teaches you how to build and manage a professional Annual Sales Plan and Sales Strategy used by real companies to drive sustainable growth, profitability, and strong execution.
You will learn a clear, structured, end-to-end framework that connects market analysis, strategy, targets, execution, and performance management into one coherent system. The course goes far beyond theory and explains how sales plans are actually built, challenged, approved, and delivered in real business environments.
Starting with market and category analysis, you will learn how to review business performance, identify true growth drivers, and recognise structural issues that limit results. You will then design channel strategies for National Key Accounts, Local Key Accounts, Traditional Trade, e-commerce, and on-trade, aligned with channel economics and execution reality.
The course covers disciplined decision-making on brand portfolio, pricing, packs, promotions, and trade marketing, helping you protect margins while driving growth. You will translate strategy into realistic volume, revenue, and profitability targets, and learn how to explain them clearly using professional sales bridges.
Finally, you will learn how to execute and control the plan during the year, using route-to-market design, governance routines, KPIs, dashboards, and corrective actions.
This course is designed for professionals who want clarity, structure, and credibility in sales planning, whether they work in sales, marketing, finance, supply chain, or general management.
Who this course is for
Sales Managers, Key Account Managers, and Commercial Managers who are responsible for sales targets, customer strategy, and execution
Trade Marketing, Commercial Excellence, and Revenue Growth Management professionals involved in pricing, promotions, and portfolio decisions.
Marketing Managers and Brand Managers who need to align brand strategy with sales plans and trade execution.
Finance, Supply Chain, and Demand Planning professionals who work closely with Sales and want to better understand sales logic and targets.
Business Unit Managers, Country Managers, and General Managers responsible for growth, profitability, and cross-functional alignment.
Entrepreneurs, founders, and small business owners who want a professional approach to planning sales growth.
Consultants and analysts who support sales planning, forecasting, and commercial strategy projects.
Young professionals and career switchers who want to learn how real companies plan and manage sales performance.
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