Video: MPEG4 Video (H264) 1920x1080 25fps 2356kbps | Audio: AAC 44100Hz stereo 128kbps
Genre: eLearning | Duration: 17 lessons (2h 28m) | Language: Spanish (NO Subtitles) | File size: 2.4 GB
Learn how to run a powerful and energetic advertising photo shoot with athletes
Getting to transmit action, movement and generate the sensation of reality so that people can be reflected or aspire to be the character that appears in these photographs, is what Andrés Cardona achieves in his advertising campaigns of sport and action. The established photographer and director of photography has a long history in advertising photography, working in the sports field for recognized brands such as Nike or Reebok.
In this course, Andrés will teach you how to interpret a client's brief and show you how to take pictures of sports in action, playing with the strength and tenacity of the movement. In this case with a professional triathlete, taking to the extreme their movements to freeze them in photographs for an advertising campaign.
You will start by knowing Andrés seeing where he comes from, what his first steps were and what his career as a photographer has been working in different areas. You will find out what inspires him and what his references are.
Andrés will explain to you what project you are going to develop, a sports advertising campaign with an athlete in two sessions: in action and lifestyle. But first, you will start by knowing the basic fundamentals for your photo shoot, such as the quality and direction of light. Also, you will analyze some rhetorical figures that are used in photography and advertising.
You will analyze the brief of each of the shots (one of lifestyle and another of an athlete in action under study), and you will make technical decisions about what you will need in each Take to make a list of the technical team. Then you will prepare all the materials for your session, seeing the functionality of each of them.
Let's do it! You will organize your set by putting the necessary lights to take the athlete and then you will make a correct measurement of lights and contrast ratios, and then perform the shooting of the athlete in motion.
Then, you will repeat the procedure with the following lifestyle . You will measure the light sources with a photometer to ensure that the character is well exposed. You will photograph the athlete in sportswear in the middle and general planes; Then you will make a portrait in a medium plane and another in a general plane.
Once you have all the images you will make your selection, but previously you will learn to create a quick preselection in low quality for the client.
Taking into account the brief will generate a final look for your images with the color correction tools of Capture One. You will see how to retouch and finalize your selected images with Photoshop to correct skin, product and composition imperfections, getting an advertising finish. Finally, you will prepare the delivery of your final images.
What is this course's project?
You will make a photographic production with a triathlon athlete where action, attitude and light will play a fundamental role.
Who is it for?
To photographers and creatives who want to learn working methods for advertising photography, specifically sports.
What you need
Basic knowledge of photography on exposure, depth of field, optics and SLR camera management are required.
As for materials, you will need a digital camera, a computer with Photoshop, studio flash (2 minimum) or external camera flash, tripods or stands for flash, bounce surfaces such as expanded polystyrene, flex or white pen cardboard, and black surfaces such as black cards, flags, expanded polystyrene painted black or fabrics.
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