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Free Download Amazon PPC Complete Advertising & Campaign Optimization
Published 8/2026
Created by Md Abdul Hai
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Intermediate | Genre: eLearning | Language: English | Duration: 35 Lectures ( 6h 2m ) | Size: 4 GB
Master Amazon PPC with Keyword Research, Campaign Setup, Bidding, ACOS, Excel Report,Optimization and Scaling Strategies
What you'll learn
Understand how Amazon PPC works and learn the fundamentals of Sponsored Products, Sponsored Brands, and Sponsored Display ads Create and structure profitable Amazon PPC campaigns using automatic and manual targeting strategies Conduct keyword research, competitor ASIN research, and search term analysis to find high-performing keywords Optimize PPC campaigns using ACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and conversion data Use negative keywords and search term reports to reduce wasted ad spend and improve campaign performance Optimize bids, budgets, placements, and targeting to improve sales while controlling advertising costs Analyze Amazon PPC reports and identify which keywords, products, and campaigns are driving profitable sales Build a complete Amazon PPC strategy for product launches, growth campaigns, and established productsRequirements
No advanced marketing or technical knowledge is required you will learn the PPC concepts step by step. No prior Amazon PPC or advertising experience is required. You should be willing to work with Amazon advertising data, campaign reports, and performance metrics.Description
Learn Amazon PPC from the ground up and develop the practical skills needed to create, manage, analyze, and optimize Amazon advertising campaigns.
This course is designed for beginners, Amazon sellers, e-commerce professionals, marketing professionals, freelancers, and anyone who wants to build practical Amazon PPC skills. You will learn not only how to create Amazon Ads campaigns, but also how to understand the data behind those campaigns and make better optimization decisions.
Master Amazon PPC Campaigns, Keyword Research, Bidding, Reporting and Optimization
By the end of this course, you will be able to
• Understand how Amazon PPC and Amazon Advertising work
• Navigate the Amazon Advertising console and understand key PPC terminology
• Create and structure Sponsored Products campaigns
• Build automatic and manual targeting campaigns
• Use keyword targeting and product targeting effectively
• Conduct Amazon keyword research using Amazon search suggestions and Brand Analytics
• Use tools such as Helium 10 for keyword and competitor research
• Analyze competitor products and advertising opportunities
• Understand broad, phrase, exact, and product targeting strategies
• Develop practical campaign structures and naming conventions
• Set and manage campaign budgets and bids
• Understand Amazon bidding strategies and placement adjustments
• Optimize bids based on clicks, CPC, conversions, sales, and ACOS
• Identify high-performing and non-converting targets
• Use Amazon PPC reports to make data-driven optimization decisions
• Analyze Search Term, Targeting, Campaign, Placement, Budget, and Product reports
• Understand ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders, and sales
• Optimize campaigns to reduce inefficient advertising spend
• Build PPC strategies for different products and advertising objectives
• Understand competitor targeting and product targeting strategies
• Apply practical optimization techniques to improve campaign efficiency and performance
What Makes This Course Practical?
This is not designed to be a course where you simply memorize Amazon PPC terminology.
You will learn the process behind Amazon advertising: how to research keywords, identify competitors, structure campaigns, choose targeting methods, set bids, analyze reports, identify problems, and make optimization decisions.
The course takes you through the Amazon PPC workflow step by step, from the fundamentals of Amazon advertising to campaign creation, keyword and competitor research, bidding, reporting, and advanced optimization.
You will also learn how different Amazon PPC reports can be used to answer important questions such as
• Which search terms are generating sales?
• Which keywords are wasting advertising spend?
• When should a bid be increased or decreased?
• Which targets should be paused or optimized?
• How can high-ACOS campaigns be improved?
• How can profitable targets be identified and scaled?
• How can campaign and placement performance be analyzed?
Topics Covered in the Course
You will learn about Amazon Advertising fundamentals, Sponsored Products, campaign structure, automatic targeting, manual keyword targeting, product targeting, bidding strategies, placement adjustments, keyword research, competitor research, Brand Analytics, Helium 10, campaign reports, search term reports, targeting reports, product reports, budget reports, placement reports, performance analysis, and PPC optimization.
The course is structured so that you can progress from the fundamentals to practical campaign management and optimization.
Whether you are an Amazon seller managing your own advertising, an e-commerce professional, a freelancer providing PPC services, or someone preparing for a career in Amazon advertising, this course is designed to give you practical knowledge that you can apply.
Who Should Take This Course?
This course is suitable for
• Beginners who want to learn Amazon PPC from scratch
• Amazon sellers who want to manage their own advertising campaigns
• E-commerce professionals who want to strengthen their Amazon advertising skills
• Amazon PPC executives and account managers
• Freelancers who want to develop Amazon PPC management skills
• Marketing professionals interested in Amazon Advertising
• Existing Amazon sellers who want to improve their campaign analysis and optimization skills
No advanced PPC experience is required. The course explains the concepts step by step and progresses toward more advanced campaign management and optimization techniques.
By completing the course, you will have a structured understanding of how Amazon PPC works and how to approach campaign creation, keyword research, targeting, bidding, reporting, analysis, and optimization.
The goal is simple: give you the knowledge and practical framework to approach Amazon PPC with greater confidence and make decisions based on advertising data rather than guesswork.
Who this course is for
Beginners who want to learn Amazon PPC and Amazon advertising from scratch. Amazon sellers who want to create and manage their own PPC campaigns. E-commerce professionals who want to develop practical Amazon advertising skills. Marketing professionals who want to specialize in Amazon PPC. Amazon account managers and virtual assistants who want to add PPC management to their skill set. Existing Amazon sellers who want to improve ACOS, ROAS, conversions, and overall advertising performance. Freelancers who want to offer Amazon PPC management services to clients.Homepage
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