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Ai For Business Leaders By Richard Maxwell
Last updated 5/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 56m | Size: 2.33 GB
Understand the opportunities, risks, and how to leverage Generative AI for business advantage in all areas of business
What you'll learn
Why artificial intelligence is important for your business now
What the benefits of using AI could be
Understand the risks of AI in your business, now and in the future
Understand how AI could impact your business model
What some of the opportunities in AI for Business are
Requirements
Working knowledge of business
Description
This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.The continuing disruption of industries and markets that AI is bringing is changing the way we do business, and this course:Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.Explores potential opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functionsGives leaders information to help them evaluate their business strategies in light of AI's likely impact.Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas. Please note - this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders and professionals who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.This course guides leaders through:The evolving state of AIWhat the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demosWhat you need to consider when facing into AI at a strategic level and suggests a path forwardAI's potential impacts on brand and cultureHow you can leverage AI in your businessThere is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years' experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.Recent UpdatesThis course was last updated in March 2025. Our recent updates include:Updated commentary on why AI is important to further help students lead confident AI conversations in their businesses.Updated our business model and strategy lesson, introducing our business model analysis process to help businesses assess their vulnerabilities and opportunities.Updated our business culture lessonIntroduced a dedicated lesson on brand management in the age of AI, with case studies and principles to follow to help avoid brand damage when implementing AIUpdated our risks and challenges lesson to highlight high-priority risks and challengesUpdated our final lesson messagingAdded new downloadable resources to help guide you through analysis of your business model for opportunities and risks.
Who this course is for
Executives seeking to understand what AI is and how it could impact their business
Leaders who want to implement AI into their business to improve productivity
Boards and company secretaries that want to manage AI risk
Leadership teams that need to learn about AI in a business opportunity context
Business leaders who want to understand how autonomous AI might impact their brand and culture
Aspiring business leaders wanting to learn more about AI in a business context
