"101 Real Coaching Niches: Detailed explanations of what real coaches do within top niche markets" by Glenn Livingston Ph.D
2014 | EPUB | 146 pages | ASIN: B00IQ0TPD4 | English | 0.5 MB
Most coaches make a critical business mistake by advertising as a general coach. Because they're focused on their own communication skills, and because these skills are applicable to ANY problem, they reason they should put themselves out in the market as a general coach.
That's a big mistake from both a marketing perspective AND a coaching-skills-development perspective. Why?
First of all, when you advertise as a general coach, you're putting yourself in direct competition with all the other general coaches.
Now, even though there's a lot less competition than you may think-as of this publication there were only 20,000 active coaches in North America (one for every 15,000 people... compare this to the hundreds of thousands of counselors, therapists, psychiatrists and social workers!)-you can still dramatically increase your odds of successfully attracting clients by choosing a specific niche...
But there's a bigger reason you should niche...
When you choose to solve a specific problem for a specific audience you can BUILD YOUR CONFIDENCE as a coach a lot faster.
That's why we've listed 101 real coaching specialties to help you get some ideas about the areas where you can excel as a coach. From coaching in hobbies that may help you establish a modest second income to coaching in business-related areas that could net you a six-figure salary, we've covered all the bases to give you a number of ideas.
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