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Brennan, Linda L.; Sisk, Faye, "Strategic management: a practical guide"
English | eISBN: 9781631571930, 1631571931 | 2015 | 144 pages | PDF | 9 MB
Table of contents :
Content: Section 1. Setting the course of the organization --
1. The strategic management process --
2. Establish a vision --
Section 2. Environmental issues: the organization in context --
3. Governance and social responsibility of the firm --
4. Sustainability --
5. Monitoring the external environment --
Section 3. How to decide which strategy is best --
6. Assessing organizational strengths and weaknesses --
7. The value chain --
8. Creating organizational vision --
9. How to innovate and how innovation fits with strategy --
Section 4. Implementation --
10. Strategic clarity: is your plan complete and understandable? --
11. Evaluating your strategy in a global context --
12. How to provide strategic leadership --
About the authors --
References --
Index.
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