Resume Writing & LinkedIn SEO: Get Recruiters to Pursue You!
.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 1.5 hours | 383 MB
Instructor: Lance Wills
FLIP THE SYSTEM - Attract job inquiries and pre-qualify yourself for your target position. Never search for a job again!
If you are ready for a change, a change in thinking, a change in your approach, and a change in your results (aka, a new job or career), then keep reading. This is unlike any other "Resume Writing" course out there - I use data to "Flip-the-System" and get Recruiters to pursue you!
If you are looking for an "all-in-one" (resume, cover letter, LinkedIn, interview, negotiation course) then this course isn't for you. WHY? Think of your job search as a funnel: you have to succeed at each step to improve your end conversion rate (did you get the job?). First, you need to optimize the "top" of your job search funnel; are you getting more INQUIRIES (aka "leads"). This is what your Resume and LinkedIn Profile deliver. Without fixing this FIRST, you can be the greatest interviewer, but it WON'T matter. Make sense?
If you agree, then you are starting to think like a digital marketer, and in this digital age, you HAVE TO think like a digital marketer to succeed (your competitors and the resume filter "bots" are already employing these tactics, without them you don't have a chance). Let's look at a data-driven example around Recruiters' interaction with your LinkedIn Profile:
Top of Funnel (Appearance in Searches, Profile Views, Inquiries) -> Bottom of Funnel (Interviews)
Note: %'s indicate the conversion rate or what percent of Recruiters advance you to the next stage
1000 Recruiters x 20% Appearance in Searches (=200) x 20% Profile View AKA click-thru rate (=40) x 25% Inquiries (=10) x 10% Interviews (=1)
If you double the "Bottom of Funnel" Interview rate from 10% to 20%, by only focusing on your Interview skills, you now go from 1 to 2 interviews.
Instead, with this course, you improve the "Top of Funnel" first. For simplicity, we'll say you get the same "double" improvement that we used for the "Bottom of Funnel" example above for "Top of Funnel" (e.g. 20% Appearance in Searches & Profile Views goes to 40%, 25% Inquiries goes to 50%):
1000 Recruiters x 40% Appearance in Searches (=400) x 40% Profile View AKA click-thru rate (=160) x 50% Inquiries (=80) x 10% Interviews (=8)
You now get 8 Interviews instead of 2. That's a 400% increase!!! Clearly, focusing on Top of Funnel is a more urgent need and delivers 4x the results. Focus your time now on what will deliver the greatest results moving forward.
Objection: "But I want to improve my Interview skills first, so I won't squander these additional opportunities."
Why this is WRONG: Get started fixing this FIRST, as it will take time to implement, THEN work on your Interview skills once you get the first iteration of your Fully Optimized Profile/Resume completed, which you'll have by the end of this course. Rome was not built in a day and neither will be your perfect Resume/Profile.
"Your actions speak so loudly, I can not hear what you are saying." - Ralph Waldo Emerson
Understand the difference between what other Resume Writing courses "say" and look at the results that my "actions" have delivered.
Who am I?
I'm a data-driven marketer who implemented these same SEO (Search Engine Optimization) tactics into my Resume and LinkedIn Profile that I used as an acquisition marketer and the results were dramatic - 450+ Profile Views over 90 days, up to three or more recruiter contacts on some days, and I attracted my then dream job as Head of Marketing at a FinTech startup (Do you know your 90-day metrics?). Here is what you can expect:
Short, concise and digestible lessons built with the beginner in mind - I use definitions, not jargon
Bite-size "Action Items" at the end of each lesson ensure you make progress with just a few minutes of work
Not just a resume writing course - you will learn new search & internet marketing skills that will benefit you forever
Data-driven SEO approach delivers results (new way) - not anecdotes from a Recruiter (old way)
To clarify, I didn't have to submit my resume for mediocre roles, I had "cracked the code" and figured out how to get Recruiters to pursue ME for some incredible opportunities; I had "Flipped the System!" Employing these same principles, I have helped several people achieve these same results. Stop submitting resume's into the "black hole" of online applications, where bots filter out upwards of 70% of resumes. Work smarter - appear at the top of Recruiters searches, entice Recruiters to click into your Profile, and pre-qualify yourself by wowing them with a thoughtfully crafted story of your successes. You'll learn it all in this course.
At the end of this course you will have:
A professional caliber resume valued at $1,500 - bypass the filter bots and get more INQUIRIES
A fully optimized LinkedIn Profile (or at least a good start on this iterative journey) - appear HIGHER in searches
The confidence to research more Keywords that Recruiters are searching for - appear in MORE searches
A memorable Tagline that will entice Recruiters to click into your Profile more often - increase Profile VIEWS
A razor smart Profile/Resume that tells your career arc with success bullets - use DATA to get more INTERVIEWS
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