Social Selling: Techniques to Influence Buyers and Changemakers By: Tim Hughes, Matt Reynolds | M4B@126kb/s | 360.60 MiB
2019-06-18 | ASIN: 172138796X | english | 6h36m
Author: Tim Hughes, Matt Reynolds
Narrated by: Timothy Andrés Pabon
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Â*Social SellingÂ*provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
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