The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 4th Edition By: Robert W Bly [Audiobook] | M4B@126kb/s | 765.88 MiB
2020-09-29 | ASIN: 170526526X | english | 14h3m
Author: Robert W. Bly
Narrated by: Barry Abrams
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
Eight headlines that work-and how to use them
The five-step "Motivating Sequence" for generating more sales and profits
10 tips for boosting landing page conversion rates
15 techniques to ensure your emails get high open and click-through rates
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
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